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Since 2021, (a global media agency brand within and ڰ have partnered to prepare students for a career in digital media through an undergraduate course, “Digital Media Strategy and Buying.”
The 12-week 3-credit course offered in the Spring serves as a foundational course (“Media 101”) focused on the value and operations of media buying and planning. For Publicis Media and Spark Foundry, it also serves as a pipeline of high-performing, diverse talent for potential hiring opportunities.
In addition to the coursework, students participate in events at the agencies, learn from subject matter experts in the industry, and create a final media campaign. Upon completion of the course, students have the opportunity to apply for roles at Publicis Media and Spark Foundry.
We are happy to share that a graduate of the ڰ course will be starting a full-time role at Publicis Media in Summer 2025. That student joins nearly 10 other graduates and current ڰ students who have been hired by a Publicis Media agency as a result of the program.
Spark Foundry and Publicis Media will also partner to help advance the Chicago State University Workforce Equity initiative.
We at the Center believe that creating an equitable workforce takes collaboration—from alumni who’ve walked this path to employers, policymakers, and community partners shaping the future of work.
Whether you're an alumnus looking to get help or give back, an employer eager to co-design talent pipelines, or a stakeholder interested in policy and research collaboration, we invite you to partner with us.
Let’s build the future—together.
Lisa Pratt, M.A., M.Ed.
Executive Director
ڰ, Center for Workforce Equity